Connecting with Readers: The Do's, Don'ts, and Best Practices of Social Media and Email Newsletters

Feb 01, 2024

Online event

As children’s book writers and illustrators, we know how important having our own platform is for connecting with readers, teachers, librarians, and book buyers. But with so many options to reach people, it’s easy to become overwhelmed and unsure of where to focus your efforts. Join Sarah McDavis for this webinar where we will talk about finding the best place for you on social media, pitfalls to avoid when posting, why having an email list is important, and the number one mistake people make with their list. Learn how to create an overall strategy that works for you! Whether you're a new or experienced children's book creator, this webinar will provide you with practical tips and strategies to help you navigate the online world and build your brand.

Webinar Date and Time

Thursday, February 1, 2024 at 7:30 PM Eastern/ 6:30 PM Central/ 5:30 PM Mountain/ 4:30 PM Pacific

This webinar is 90 minutes long

 Registration will close at noon Eastern on Tuesday, January 30, 2024. 


Please note registration confirmations are no longer emailed. You can find your confirmation and the Zoom link on your member home page under My events. The button is located between your News feed and Resources buttons. 


A link to a recording of this event will be emailed the day after the webinar and will be available for 30 days.

Optional Critiques

Sarah McDavis is offering digital presence and email newsletter consultations.


What will an agent or editor see when they visit your website or social media platform? What are readers getting out of your email newsletters or lead magnet? In this 15 minute talk with Sarah you will receive personalized guidance for your digital presence. She will give you a first look at your website, social media platform of your choice, your most recent email newsletter, or your lead magnet and offer actionable steps to improve the user experience. Come with your questions!

Each consultation will take place on Zoom.

Critique are available to premium members only.

Critiques must be added at registration. We cannot add a critique after the event.


Premium member price: $15

Regular price: $30

Optional Critiques (available to Premium Members only):

digital presence critique $70

newsletter critique $70

You must be an SCBWI member and logged in to your SCBWI member account in order to register.

Not a member yet? Learn more here.

Note: if you have a current paid SCBWI membership, you are now a Premium Member.


About the Presenter


Sarah McDavis

is the founder and CEO of THE START EFFECT, a digital presence education company. She helps people become aware of the impact their online actions have offline and teaches them how to move forward with a positive, valuable, and useful digital footprint. With a belief that story connects us— whether through a children's book or digital presence— she watches trends to help you create the strategy and a toolkit to own who you are online. She is a children’s book writer and illustrator, postcard designer for Cardifully, kids yoga instructor and digital marketing communications strategist. Sarah is the former ARA of SCBWI PA:West.


Questions? Email us at mddewv@scbwi.org